Google Analytics

We don’t need to tell you Google Analytics is vast, but some of its more popular features among the product marketing community include: • Its behavioural flow reports
• Seeing where people click on a page
• Identifying popular on-page elements
• Understanding where people leave with Exit Pages
• Its A/B testing functions
• The ability to segment data by things late date, location and browser.

Category: Reporting, analytics & measurement
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