The clue’s in the name, but UserTesting does just that. It gives you an insight into how users engage with your products, apps and messages as the interactions happen, and you can either guide them through a real-time interview or let people record their opinions solo.

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Category: Customer & market research
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PMM Reviews: “UserTesting is invaluable in both product development and product marketing. It offers PMs, designers and PMMs the ability to quickly validate hypotheses, ensures usability in design (and clear copy) and as a product marketer, I've used it to run lightweight validation of messaging and naming for consumer products early on in GTM planning.” Katherine Maughan, Senior Product Marketing Manager, MongoDB

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