Amplitude’s Behavioural Analytics Platform goes deeper than just clicks and views to paint the complete picture behind how people interact with your product. It also identifies which personas are most likely to become power users, takes important product paths apart to help improve mid- step conversions, and gives you the tools you need to pinpoint growth opportunities. In tandem with this, Amplitude Engage provides assets to personalise users’ experiences and act on the patterns they’ve shown. With it, you can push or schedule segment-specific campaigns in-app and monitor engagement, conversion and retention data on-the-go.

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