Mixpanel hand-delivers real-time data so you can see how it performs against key metrics over time, pinpoint trends, understand what’s causing them and employ initiatives to engage, retain and convert. It uses things like correlation analysis and look-alike modelling to dive into the numbers and then prompts you to set improvement goals and create and test your hypothesis.
Company URL: www.mixpanel.com
Category: Reporting, analytics & measurement
PMA Verified: PMA Approved
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PMM Reviews: “This is my go-to for understanding the usage of our product. It helps me to slice and dice cohorts and map user behaviours to products. By getting really granular into these segmented groups (we have B2B and B2P customers) I can plan and execute really targeted in-app and email campaigns that drive usage and stickiness.” Phill Brougham, Product Marketing Manager at Trint