Ads serve one purpose, and one purpose only: to grab the attention of your target audience. However, if you’re using the wrong keywords, you’re not gonna get far. Google Keyword Planner helps you identify the relevant keywords you need to target to ensure you’re putting your ad in the eyesight of those who matter to you the most - your customers. Identify your goal, decide where to advertise, create your message, set a budget cap, and publish a relevant ad.
Company URL: ads.google.com
Category: Content ops & marketing
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