Iterable’s all about creating, executing and optimising customer engagement campaigns. Just some of its features include:
• Storage of 100s of demographic and custom event data fields per profile
• Dynamic segmentation of subscribers for targeted campaigns
• Triggering of personalised messaging and campaigns - email, SMS, in-app and more
• Drag-and-drop your way to filter, delay and trigger workflow changes.

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Category: Customer experience & engagement
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PMM Reviews: “I’m yet to find the perfect marketing automation tool, but Iterable was very easy to get set up (we did it in two weeks), the technical documentation is great and the API is easy to use - our engineers were very happy. It also has good A/B testing capabilities, campaigns are easy to build and send, their workflows work well and it’s easy to add personalization to campaigns.” Loren Elia, Director of Product Marketing at HoneyBook

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