As the name suggests, Optimizely’s all about getting more out of your efforts. It facilitates experimentation and personalisation from the same place and across both product and marketing teams. On top of
that, you can test your ideas across controlled segments of your traffic and its Stats Engine takes the guesswork out of future offers, CTAs and copy, so you know what will and won’t work before you try it.

Company URL: www.optimizely.com
Category: Customer experience & engagement
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