Isurus Market Research and Consulting

Isurus provides market research services to clients in the B2B software and technology sectors.
We help clients understand markets and buyers, evaluate competitors, size opportunities, configure offerings, and manage their brand and communications. This includes creating personas, mapping the customer journey, identifying the optimal price points, conducting win/loss analysis, measuring TAM, and identifying competitive brand differentiation.
Clients choose Isurus when the research requires B2B technology expertise, is informing a strategic decision, and would benefit from an experienced team of researchers.
Our toolbox includes a mix of qualitative, quantitative, and secondary research approaches. Engagements are customized to fit our clients’ core informational needs, ensure feasibility with the target audience, and meet budgets and timelines.
Since 2000, we’ve helped hundreds of product marketing and management professionals to drive demand, adoption, and overall product success.

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Category: Customer & market research
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PMM Reviews: "We worked with Isurus on our last project, and they were great to work with and we loved the end result. Can't speak to them on a pricing comparison since we only hired them for a one-off project, but I will say they offered us a ton of options to fit in our budget but still get the outcome we were looking for" - Madelyn Wing, Director of Product and Customer Marketing at CallRail

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